As I meet with business people, I'm amazed when they tell me their clients or customers don't use social media. Or only use social media sparingly. "Therefore," these business people say, "I don't have to use social media either.
Well, the fact is, everybody these days uses social media. If you're not integrating your traditional marketing with social media, your marketing is, in fact, broken.
What's more, using social media goes hand in hand with innovation.if you're using social media, you're considered innovative. If you don't, you're not.
The better news is that social media enables you to reach prospects with useful information for them in more ways than ever before. And to guide them to the hub of your marketing mix--your website.
What's better than that?
www.hankwalshak.com.
CONTENT MARKETING EXPRESS Hank Walshak of Walshak Communications is an expert in both personal and business branding. Find tips here to keep your brand consistent and also learn about BRAND JOURNALISM>
